The Little Book of Common Sense Investing
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John C. Bogle’s The Little Book of Index Investing is a power-packed explanation of why outperforming the market is an investor illusion. Instead, the founder of The Vanguard Group—the man who’s been called “the conscience of the investment industry”*—recommends a simple, time-tested investment strategy that can deliver the greatest return to the greatest number of investors: indexing. Why? Investing is a zero-sum game where transaction costs, taxes, poor investment diversification, and poor market-timing (an affliction for most investors) hurts your portfolio more than it helps. Indexing eliminates that hurt. Bottom-line, if you can’t be an index, why not invest in one? And you’ll be all the happier and richer for it.
*Time Magazine
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Customers find the book smart, essential, and good for those new to the stock market. They say it’s an ideal investment tool that completely changed their investing strategy. Readers describe the pacing as eminently readable, clear, and easy to understand.
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